Introducing Cummins Maroc: Powering Success in Morocco

Seminars and Continuing Professional Development sessions provided technical training to industry professionals.
Seminars and Continuing Professional Development sessions provided technical training to industry professionals.

For 100 years, Cummins has powered success for customers around the world. The launch of Cummins’ first owned distributor in Morocco, Cummins Maroc, was commemorated with a series of events aimed at continuing this vision: powering success for each and every customer.

The launch of Cummins Maroc was commemorated with a series of events.Cummins Maroc provides sales and service for all Cummins products – engines, generators and components. It is headquartered in Casablanca with multiple branches in Casablanca, Khouribga, Agadir and Tangiers.

Two seminars held at the end of February, one in Rabat and the second in Casablanca, highlighted Cummins as a world leader in the design and manufacture of power generation equipment, and its various offerings for multiple applications. Both events had close to 50 persons in attendance from a variety of industry sectors. 

Vivek Malapati, Director of the Distribution Business for Africa and Middle East, shared Cummins Maroc’s development strategy and the focus on Morocco as a power hub and a gate to do business in Africa. He also showcased the flexibility of doing business with a power generation manufacturing leader having a large network, a representation in 51 African countries through various distribution networks.

“Cummins has invested considerably in Morocco and still doing as it sees the high potential in doing business in Morocco to serve its customers and develop relationships,” said Mehdi Tibri, General Manager - Cummins Maroc.

With a focus on the telecommunication and data center sectors, the Cummins Power Generation team also delivered two Continuing Professional Development (CPD) sessions. One was for the technical department of Maroc Telecom, the first telecom operator in Morocco. The other was to Jacobs Engineering, the biggest consultant for OCP Group in the country. OCP Group is a major phosphates producer and investor in the African continent.

On-site prime and emergency standby power for the telecom and data center markets, along with the mining industry, are key areas for Cummins to power success in Morocco and the surrounding region. Telecom providers are making significant investments to cover remote areas, as well as lead as major data cloud service providers. In addition, many companies based in Morocco are investing in other countries in Africa.

The launch of Cummins Maroc was commemorated with a series of events.

Morocco is a regional hub due to its location in Africa, close to continental Europe with only 14 km by sea to Spain. Logistics facilities is one the of the major advantages for Morocco where it is well connected by sea as well as by air. Morocco has developed very good platforms to allow for worldwide companies to invest in Morocco in manufacturing cars, aerospace parts and other products that serve a variety of industries and communities. Cummins Maroc is one of the newest industry partners to serve Morocco and power its success.

Anisha George

As a Marketing Communications Specialist, Anisha is part of the Africa Middle East ABO supporting marketing, communications and event management for power generation marketing. Anisha joined Cummins Middle East in 2009 to support the Administration team in a temporary role. She gained more industry experience working in the event management field before joining back in 2011. Her previous role in Cummins Middle East include Marketing Assistant where she supported special events and marketing activities. Anisha has a Bachelor’s degree specializing in Commerce & Marketing, followed by a diploma in Event Management & Innovative Marketing.

Integrated Continuous Power Supply Delivered to High-Altitude Cement Plant in Ecuador

Cummins global footprint came to light in the UCEM Chimborazo project, with the sale made by Cummins Spain and installation and commissioning carried out in Ecuador.
Cummins global footprint came to light in the UCEM Chimborazo project, with the sale made by Cummins Spain and installation and commissioning carried out in Ecuador.

UCEM Chimborazo is the second largest cement plant in Ecuador, currently producing around 1.6m tonnes of cement annually. When it came to fail-safe power supply for its new clinker line, Cummins was awarded the bid for this emergency power supply contract. 

With two existing utilities feeding all loads, a third option capable of managing all critical loads in an emergency situation was required. It was also vital that any new power supply connects to the existing hydroelectric plant to optimize capabilities.

Cummins global footprint came to light in this project, with the sale made by Cummins Spain and installation and commissioning carried out in Ecuador. Installation of the Cummins 1250DQGAE generator set was a challenge due to the cement plant’s location more than 3,000 m above sea level, but Cummins’ expertise and extensive experience overcame the environmental obstacles. The generator set was housed in an 82 dB(A) soundproof container, and the Cummins technical team countered the dry environment with a customized solution to protect the equipment and ensure adequate airflow. 

Read more in this case study available to download in English and Spanish.
 

Fabiana Menezes

Fabiana is the Corporate Communications Specialist for Cummins Power Systems Latin America. She graduated in Journalism and has pursued a career in Corporate Communications with ten years' experience at multinational companies from different sectors. She joined the company in February, 2018. 

Power Station in Oman Upgrades with Cummins Prime Power

The Cummins prime power systems are using their time-tested paralleling and load share controls to meet the local power needs in Al Wusta Governorate, Oman.
The Cummins prime power systems are using their time-tested paralleling and load share controls to meet the local power needs in Al Wusta Governorate, Oman.

In rural parts of Oman where there is no connection to the grid, villages rely entirely on the local power station, where Cummins generator sets run 24/7 in continuous operation. During winter, the load on the plant is minimal as there is less cooling required. However, with summer approaching, the load will increase and power requirement will thus be critical. 

With a need to upgrade the existing Dhafrat Power Station in Al Wusta Governorate, which covers the central region of Oman, the main contractor for the project, M/s. Global Chemical and Maintenance LLC, turned to Cummins and its authorized distributor, Universal Engineering Services (UES). UES has supplied around 120 Cummins generators to this customer, with current installed prime power capacity at 80 MW.

Cummins generators provide prime power for rural village in Oman.The Cummins prime power systems – 3 x C1400D5 units rated at 1 MW and 1 x C1100D5 unit rated at 500 kW – are using their time-tested paralleling and load share controls to meet the local power needs of the village without any interruption, providing 3.5 MW of total power output. The 1 MW units were engineered to order with medium-voltage alternators as the requirement called for an 11,000-volt unit, and work together in parallel, while the 500 kW unit is synchronized using a step-up transformer. The cooling system requirement meets harsh conditions of ambient temperature of 55°C and nearly 100% humidity, and noise levels of 85 dBA at 1 m are also met by the Cummins solution.

Cummins global footprint and local support gave the customer access to one of the most capable networks in the industry for their critical infrastructure upgrade – from product capability and market-competitive pricing through a robust supply chain and manufacturing process, to confidence in the technical support capability and aftermarket support. Built-in paralleling and load share controls were a key advantage compared to other generator suppliers, which usually offer a separate standalone paralleling and load share control. 
 

Anisha George

As a Marketing Communications Specialist, Anisha is part of the Africa Middle East ABO supporting marketing, communications and event management for power generation marketing. Anisha joined Cummins Middle East in 2009 to support the Administration team in a temporary role. She gained more industry experience working in the event management field before joining back in 2011. Her previous role in Cummins Middle East include Marketing Assistant where she supported special events and marketing activities. Anisha has a Bachelor’s degree specializing in Commerce & Marketing, followed by a diploma in Event Management & Innovative Marketing.

The Importance of Load Evaluation in Specifying Textile Company's Exact Needs

Cummins distributor Orient Energy Systems evaluated the load for Ahmad Jamal Textile Mills, providing an expert recommendation of the power system required.
Cummins distributor Orient Energy Systems evaluated the load for Ahmad Jamal Textile Mills, providing an expert recommendation of the power system required.

A good partner can provide a generator set to a customer. A great partner understands the exact needs of the customer and provides the solution to meet those exact needs, along with 24/7 support.

When Cummins authorized distributor Orient Energy Systems (OES) was approached by a new customer, Ahmad Jamal Textile Mills, the customer came with a requirement of 50 kVA for their home’s power needs and 200 kVA for their manufacturing unit. After meeting with the customer, OES brought in their in-house expert to evaluate the load. The application and project engineer determined that the load in fact required 100 kVA of power for the house and 160 kVA for the manufacturing operations.

OES supplied and installed 1 x Cummins C110D5 generator set and 1 x Cummins C175D5B generator set at the Ahmad Jamal Textile Mills owner’s home and business in Faisalabad, Pakistan, providing prime power to keep the business and household operating at all times. A custom-built enclosure from OES fulfilled noise level requirements of 80-85 dB(A).

On-time delivery was a key requirement of the customer, and this was met by OES and Cummins with timely delivery at the site as per the committed time line. The customer was afforded extra value and peace of mind through Cummins extended warranty program.

“Backup power is considered the backbone of any business globally,” said Haider Khan, Sales Executive with OES. “Efficient and up-to-date technologies in power generation will be the cause of satisfaction for the customer, and Cummins is doing some great R&D in this field. Strong customer service and understanding the power needs of the customer led us to a successful project with Ahmad Jamal.”

Anisha George

As a Marketing Communications Specialist, Anisha is part of the Africa Middle East ABO supporting marketing, communications and event management for power generation marketing. Anisha joined Cummins Middle East in 2009 to support the Administration team in a temporary role. She gained more industry experience working in the event management field before joining back in 2011. Her previous role in Cummins Middle East include Marketing Assistant where she supported special events and marketing activities. Anisha has a Bachelor’s degree specializing in Commerce & Marketing, followed by a diploma in Event Management & Innovative Marketing.

Online Retailer Power Equipment Direct Recognizes Growing Partnership with Cummins Sales and Service

Cummins is the brand homeowners trust for reliability, durability and power.
Cummins is the brand homeowners trust for reliability, durability and power.

Cummins Sales and Service has been awarded 2018 Vendor of the Year by Power Equipment Direct (PED). 

The e-tailer operates 14 dedicated online stores, selling generators, lawn mowers, water pumps and other outdoor power equipment, shipped directly to the customer. In 2004, PED began offering the Cummins brand to consumers, which includes Cummins Home and Small Business standby generators and Cummins Onan RV and Commercial Mobile generators. In 2018, both Cummins product lines experienced tremendous sales growth.

“Cummins employees have enjoyed watching PED grow, and we look forward to continuing our successful relationship in the many years to come,” said Tom Meissner, Cummins Regional Sales Manager – Power Generation, Mobile & Home and Small Business.

Founded in 2002, Power Equipment Direct is dedicated to making buying technical products simple. The online retailer offers a wide selection of name-brand power and HVAC equipment, trained product experts on staff, and U.S.-based customer service representatives to streamline the buying process.

Cummins Sales and Service has been awarded 2018 Vendor of the Year by Power Equipment Direct (PED).

Pictured left to right, the award was presented to Dave Wallace, Cummins Mobile Field Service Representative; Diana Verville, Cummins Sales Manager – Homes and Small Business; and Tom Meissner, Cummins Regional Sales Manager – Power Generation, Mobile & Home and Small Business (far right) by PED Category Manager Tony Composono (second from right).  

For more information, visit powerequipmentdirect.com
 

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Cummins Inc.

Cummins is a global power leader that designs, manufactures, sells and services diesel and alternative fuel engines from 2.8 to 95 liters, diesel and alternative-fueled electrical generator sets from 2.5 to 3,500 kW, as well as related components and technology. Cummins serves its customers through its network of 600 company-owned and independent distributor facilities and more than 7,200 dealer locations in over 190 countries and territories.

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